How do Americans actually use the Web?

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We know the Internet has become a critical resource that we use daily, if not constantly. Regular advances in technology have made the Web easily accessible. But with so much access, what do we actually use the Internet for?

With Americans spending more time online, social media has become the Internet’s top activity, even surpassing email. The average person spends 37 minutes each day on social networks, according to The Wall Street Journal. Facebook alone draws more than 865 million logins each day. Other popular social networks include Twitter, Pinterest, LinkedIn and Instagram. Newer social media apps, such as SnapChat, Vine and We Heart It, are also growing in popularity and could easily be “the next big thing.”

Following social media, email is the second most popular online activity for Americans, with an average of 29 minutes a day spent reading, writing, sending and deleting emails. Whether signing up for e-newsletters from popular news sites, opting in for discounts and special offers from retailers, or communicating with friends, family or colleagues, the usage of email continues to be a key application of the Web.

Online video and search are tied as the third most popular online activities, with Americans spending 23 minutes each day using sites and services related to these activities, on average. The online videos we watch are getting shorter and shorter, allowing users to view even more videos in those 23 minutes. In fact, the top three most watched videos on YouTube are each around three minutes. Subscription video streaming services, such as Netflix and Hulu, are also now accessed by most subscribers on a daily basis. With 33 million users in the U.S., Netflix viewers collectively log over 1 billion hours of online streaming each month, as of January 2014.

In the future, our use of the Web will extend well beyond smartphones to unexpected everyday devices. For example, kitchen and home appliances, such as refrigerators, washers and dryers, will let you know when you’re running low on butter or alert you when your clothes are ready to go in the dryer. In addition, we have already witnessed a spike in the availability and popularity of health and fitness devices and applications that use the Internet to measure exercise, steps, sleep, weight, blood pressure and other health statistics.

Internet technology continues to evolve with the fast-paced culture we live in, but broadband service from Frontier makes it easy to keep up with all the enhancements and advancements, so you can explore more, experience more, do more – faster.