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This post is written on behalf of Cory Jones, who currently serves as Vice President of Commercial Marketing for Frontier Communications. In his role, Cory is responsible for all facets of business-to-business marketing for the company, including acquisition, retention, digital, social media, lead generation, and marketing communications. Cory holds a bachelor’s degree in advertising from […]
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Working at home in your pajamas may seem like a dream, but it’s more of a reality than ever before. Between 2005 and 2012, there was a 79.7 percent increase in the number of remote workers in the United States — and for good reason. Seventy-seven percent of remote workers report greater productivity, and 53 […]
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Based in Burlington, Wash., North Cascades Harley-Davidson® has been selling, renting, repairing and restoring motorcycles, and serving motorcycle enthusiasts, for nearly 40 years. The dealership serves approximately 10,000 customers throughout the region. To learn more, read the whole case study: Harley-Davidson Case Study
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Based in Scranton, Penn., the Commonwealth Medical College (TCMC) is one of the nation’s newest, fully accredited medical colleges. The college, which is independent and unaffiliated with any other college or university, offers a community-based model of medical education with three regional campuses in Scranton, Wilkes-Barre, and Williamsport. To learn more, read the whole case study: Commonwealth – Case Study
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Cultivating Hearts. Challenging Minds. Impacting Culture. Serving the greater north Georgia community and Atlanta metro areas, the North Cobb Christian School (NCCS) is currently ranked as one of the largest private schools in the Atlanta area. NCCS originated from the Grace Christian School, an educational ministry with 36 students in kindergarten through third grade. In 1983, it was decided to discontinue the educational ministry. Four families […]
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Some quests never seem to end — the search for the Holy Grail, the thirst for the Fountain of Youth, and the elusive promise of achieving a work-life balance. Finding that balance is daunting to every professional, but when you’re a small-business owner it can be even more difficult. When the success or failure of […]
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In this digital age of email, instant messaging, and one-click online shopping, it’s easy to think that the days of conducting business by telephone are numbered. However, businesses still rely on phone communications, and 65 percent of businesses consider phone calls a valuable source of high-quality leads. Establishing good phone practices and etiquette standards for […]
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In today’s workplace, it is not enough for leaders to delegate tasks, shut their doors, and expect employees to deliver their best work. Instead, effective leadership is much more dependent on the ability to recognize and manage one’s own feelings and emotions in order to better relate to those of others. Using this insight will […]
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Data breaches are a threat to every business. They erode customer confidence and expose sensitive information that leaves businesses vulnerable. In addition to credit card and banking information, hackers can also go after intellectual property and business-to-business data. The Cost of Data Breaches Recovering from a data breach can be a public relations nightmare and […]
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Gain Your Edge is a biweekly podcast on all things IT. This week’s podcast focuses on technology in assisted-living facilities and elder-care centers. We’ll explain the varying and evolving technology needs of residents and patients at assisted-care facilities, their caregivers and those who operate these facilities. Our guest is Cindy Farley of Genesis Health Corporation. […]
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