Working remotely — also known as telecommuting — isn’t a new concept, but its popularity has increased significantly within the last few years. Currently, 67 percent of companies allow some employees to work at home on occasion, and 38 percent allow employees to work remotely on a regular basis. In 2008, those numbers were 50 […]
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Everyone knows brands aren’t built overnight. The largest and most valuable corporations today are a product of years of research, planning, execution, evolution, and investment that all lead to something much more meaningful than people simply consuming goods and services. Of course, when a business is just starting out, chances are it won’t have millions […]
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Marketing your small business doesn’t have to cost an arm and a leg. More often than not, a little bit of ingenuity and some old-fashioned hard work can get the word out about your business — with a potential reach as wide as an expensive marketing campaign. 1. Buy Facebook Ads You already know that […]
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This post is written on behalf of Cory Jones, who currently serves as Vice President of Commercial Marketing for Frontier Communications. In his role, Cory is responsible for all facets of business-to-business marketing for the company, including acquisition, retention, digital, social media, lead generation, and marketing communications. Cory holds a bachelor’s degree in advertising from […]
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Working at home in your pajamas may seem like a dream, but it’s more of a reality than ever before. Between 2005 and 2012, there was a 79.7 percent increase in the number of remote workers in the United States — and for good reason. Seventy-seven percent of remote workers report greater productivity, and 53 […]
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Based in Burlington, Wash., North Cascades Harley-Davidson® has been selling, renting, repairing and restoring motorcycles, and serving motorcycle enthusiasts, for nearly 40 years. The dealership serves approximately 10,000 customers throughout the region. To learn more, read the whole case study: Harley-Davidson Case Study
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Based in Scranton, Penn., the Commonwealth Medical College (TCMC) is one of the nation’s newest, fully accredited medical colleges. The college, which is independent and unaffiliated with any other college or university, offers a community-based model of medical education with three regional campuses in Scranton, Wilkes-Barre, and Williamsport. To learn more, read the whole case study: Commonwealth – Case Study
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Cultivating Hearts. Challenging Minds. Impacting Culture. Serving the greater north Georgia community and Atlanta metro areas, the North Cobb Christian School (NCCS) is currently ranked as one of the largest private schools in the Atlanta area. NCCS originated from the Grace Christian School, an educational ministry with 36 students in kindergarten through third grade. In 1983, it was decided to discontinue the educational ministry. Four families […]
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Some quests never seem to end — the search for the Holy Grail, the thirst for the Fountain of Youth, and the elusive promise of achieving a work-life balance. Finding that balance is daunting to every professional, but when you’re a small-business owner it can be even more difficult. When the success or failure of […]
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In this digital age of email, instant messaging, and one-click online shopping, it’s easy to think that the days of conducting business by telephone are numbered. However, businesses still rely on phone communications, and 65 percent of businesses consider phone calls a valuable source of high-quality leads. Establishing good phone practices and etiquette standards for […]
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